籌備:宣傳
在社交媒體展開宣傳活動,開設Facebook專頁、Instagram專頁以及官網。
Started marketing in social media, opened Facebook page, Instagram page and official website.
籌備:立項
把新項目正式命名為「鐵宋」,並由柯熾堅先生擔任項目發起人及字體設計總監。
Named the new project to be MetroSung, of which Mr. Sammy Or took the roles of project initiator and chief type designer.
籌備:問卷調查
從問卷調查中得知市場對“繁簡一體”的需求甚大,決定為新字體「鐵宋」擴大字符範圍,讓一套字體同時支持繁體字與簡體字,也因此增加了項目規模。
Decided to support both traditional Chinese and simplified Chinese characters in MetroSung, hence increased the project scale.
啓動:字體設計
完成制定新字體「鐵宋」的設計細節和標準,包括漢字和拉丁字母。
Completed the design details of the MetroSung typeface, including both Chinese characters and Latin alphabets.
啓動:預售活動
完成「鐵宋」v1.0的產品規劃與定價,決定以“早鳥優惠”的方式為產品展開預售活動。
Completed the MetroSung v1.0 product specification and pricing, launched the pre-order program via the "Early-Bird" sales campaign.
製作:簡體字
發佈新字體「鐵宋」的預覽版本,Preview-1.
Released the MetroSung v1.0 Preview-1 version.
製作:簡體字+繁體字
發佈新字體「鐵宋」的預覽版本,Preview-2.
Released the MetroSung v1.0 Preview-2 version.
製作:簡體字+繁體字+標點符號
發佈新字體「鐵宋」的測試版本,Beta-1.
Released the MetroSung v1.0 Beta-1 version.
製作:整體優化
完成所有字體開發的工作,發佈「鐵宋」v1.0 的正式版本。
Completed all of the font development works for MetroSung v1.0, released the final version.
發佈:「鐵宋」面世!
夢想成真,感謝支持!
From a wild idea to a real product, it has been a long journey. Thanks to all MetroSung fans, customers and supporters. Together, we have made our little dream come true!
MetroSung Plus: 規劃
對為期兩年的「鐵宋」項目進行回顧與檢討,制定了未來發展的產品方向和設計標準,開啟項目的新階段。
Reviewed the 2-year “MetroSung” project, started a new stage of the project by formulating product directions and design standards for future development.
MetroSung Plus: 預覽
在香港<字體聚>上預覽「鐵宋Plus」:新產品秉持「鐵宋」的設計風格,針對排版需求對字體進行結構性的補充與優化,打造為更完整、更實用的專業字體方案。
Previewed the new product "MetroSung Plus" at the Hong Kong <TypeMeet> forum: inheriting the original design style, supplements and optimizes the font to address needs of typesetting; making it a comprehensive typographic solution for contemporary professional publishing.
MetroSung Plus: 發佈
新產品「鐵宋Plus」正式推出。
Officially launched the new product "MetroSung Plus".
